Kembrew McLeod sounds like a hero’s name, and in a way he is one. I’m not sure how many of you know about Leo Stoller. When I first heard he was claiming to own a trademark on a number of expressions including “freedom of expression,” my first question was, “Is he a conceptual artist?”

But no, Leo Stoller is a greedy man who has been giving the legal system a bad name. (The New York Times recently ran an article confirming as much.) The way he has been registering everyday expressions and making people pay him for their usage is even worse than the act of putting patents on colours. Enter Kembrew McLeod, prankster and copyfighter, to beat him at his own game.